Why We Do Things Differently

We don't make decisions because they're trendy—we make them because they align with our values. Every product, every policy, and every detail has been thoughtfully considered so you can feel confident in the experience you're choosing.

Explore Our Philosophy

Why did you call it Moxi?

People ask me this all the time.

The word moxie means courage, determination, confidence, spirit, and the willingness to do things differently. If you're familiar with the Yiddish word chutzpah, it's got a little of that, too.

When I opened Moxi in 2006, I knew I wanted to build a salon that challenged the traditional way of doing things. Over the years, that has meant making difficult decisions, questioning long-standing industry norms, and staying true to my values—even when it wasn't always the easiest path.

Today, Moxi stands for thoughtful choices, healthier beauty, kindness, integrity, and creating a salon experience that feels as good as it looks.

See the Moxi Difference

Every decision at Moxi is guided by the same philosophy:

  • Thoughtfully chosen, cleaner ingredients.

  • Better air quality for clients and stylists.

  • Sustainable brands and refillable options when available.

  • Responsible recycling through Green Circle Salons and our local waste partners.

  • Keeping single-use materials to an absolute minimum.

  • Cruelty-free products.

  • One-on-one appointments with your stylist's full attention.

  • Transparent hourly pricing with no tipping.

  • Beautiful hair without compromising your health or the planet.

These are our values.

If they resonate with you, welcome.

The Moxi Standard