Why We Do Things Differently

We don't make decisions because they're trendy—we make them because they align with our values. Every product, every policy, and every detail has been thoughtfully considered so you can feel confident in the experience you're choosing

Why did you call it Moxi?

People ask me this all the time.

The word moxie means courage, determination, confidence, spirit, and the willingness to do things differently. If you're familiar with the Yiddish word chutzpah, it's got a little of that, too.

When I opened Moxi in 2006, I knew I wanted to build a salon that challenged the traditional way of doing things. Over the years, that has meant making difficult decisions, questioning long-standing industry norms, and staying true to my values—even when it wasn't always the easiest path.

Today, Moxi stands for thoughtful choices, healthier beauty, kindness, integrity, and creating a salon experience that feels as good as it looks.

Moxi Values

  • One-on-one appointments with your stylist's full attention

  • Gender Neutral

  • Sustainable brands and refillable options when available

  • Better air quality for clients and stylists

  • Beautiful hair without compromising your health or the planet

  • Responsible recycling through Green Circle Salons and our local waste partners

  • Keeping single-use materials to an absolute minimum

  • Cruelty-free products

If these resonate with you, welcome!